The winners don't make better ads. They make more.

A single static poster concept built to carry the report's lead finding in one glance — a tower of creatives against one lone advertiser, dramatizing the 280× creative-volume gap between the top 1% and the bottom half.

The Volume Moat · Issue 01 The headline number — 280× more video creative shipped per quarter by the top 1% than the bottom half — recomputed from the raw advertiser-DNA dataset. This is the hero unit a paid-social cut would run; the channel mockups show how the same story travels per platform. Draft only — not published anywhere.